01 · What we run

Search campaigns, aimed at treatments you want.

We start from the treatment, not the keyword list. A practice trying to fill implant consultations gets a different campaign from one trying to fill hygiene chairs, and the two should almost never share a budget.

Each campaign gets its own landing page on your site, its own set of queries, and negative keywords that keep you out of the searches that waste money: jobs, courses, free clinics, and the towns you do not serve.

Calls and form submissions are tracked as conversions from day one, because a campaign that cannot tell you which click produced a patient is a campaign nobody can improve.

02 · The money

What you pay us, and what you pay Google.

Management is $500 a month. It is a flat fee, not a percentage of spend, so we have no reason to talk you into a bigger budget than the practice needs.

The ad budget is separate and goes straight from your card to Google. The account is opened in your name, you are the owner on it, and if you leave we remove ourselves and the account stays with you.

Dental clicks are expensive, and the price varies by treatment and by market. We tell you what the queries you want cost before you commit a budget, so the first invoice is not a surprise.

03 · Measuring it

What the report says.

Spend, clicks, cost per click, and how many calls and forms came from the campaign, for a stated date range. If we cannot attribute something, the report says so rather than rounding it into the total.

What we do not do is convert leads into revenue with a made-up close rate. If you tell us what a new patient is worth to the practice, we will use your number and label it as yours.

04 · What is included

Included in the $500 a month.

Account and campaign build, in your name
included
Keyword and negative keyword work
included
Ad writing and testing
included
Landing page on your own site
included
Call and form conversion tracking
included
Monthly report with the date range
included
Ad budget paid to Google
not included

We publish results only with a baseline, a date range, and the client’s approval.

05 · Questions

Asked before most calls.

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Colophon

Bite Sites

Sarasota, Florida
contact@bite-sites.com

Thirty minutes, no credit card.

Tell us about the practice and what you want the site to do. You get a written scope with the page list, the price, and the schedule.

30 minutes · no credit card