Facebook ads for dentists, and when they work.

Somebody scrolling Instagram is not searching for a dentist. That is the whole difference between Meta and Google, and it decides what belongs here.

It works for treatments a person considers rather than requires: whitening, veneers, clear aligners, implants for someone who has been putting it off. A photograph of real work from your practice does more in that feed than any offer you can write.

It also works for a new practice announcing itself to a specific set of neighbourhoods, and for filling a specific gap in the schedule when you can put a real reason in front of people who live nearby.

Nobody with a broken tooth finds you on Facebook. Urgent treatment, insurance questions, and anything a person needs today belong to search, and putting that budget into a feed spends it on people who are not in the market.

It is also easy to waste on engagement that never books. A post with two hundred likes and no appointments is a cost, not a result, so every campaign we run is measured on leads and bookings, not on reach.

If Meta is not the right place for the treatments you want to fill, we tell you and we put the budget on Google instead. This is one page on our site, not a product we need to sell.

Meta advertising is part of the $500 a month marketing service. There is no separate management fee and no percentage of spend.

The ad account and the page stay in your name. You pay Meta directly for the budget, you can see every dollar, and if you stop working with us we remove our access and everything stays with the practice.

Creative comes from your practice: real photographs, real team, real work, with patient permission in writing for anything showing treatment. Stock images of models with perfect teeth are the fastest way to look like every other advert in the feed.