How to grow an established dental practice.

Before we spend anything on advertising we look at what arrives now. How many calls ring out after six in the evening. How many forms were never answered. How many people reached the site on a phone, scrolled, and left without finding a way to book.

These are cheap to fix and they change the arithmetic of everything after. A practice paying for clicks that land on a slow page with a buried booking link is paying twice for the same patient and getting neither.

The hygiene column and the unscheduled treatment list are the two places where an established practice has real, unbooked revenue sitting in its own software. Those patients already chose you and already trust you.

Recall email, treatment follow-up, and reactivation go out first, in your voice and with your approval. It costs nothing per patient and it is the fastest thing on this page to switch on.

Once calls are answered, follow-up is automatic, and the existing list has been worked, new demand is worth paying for, because every lead it produces now lands in a practice that can catch it.

That is search work on the treatments you want more of, a Google Business Profile that keeps you in the map results, and advertising sized to the chairs you actually have open.

The order matters more than the budget. Adding demand to a leaking practice makes the leak more expensive.